Music Company and Artists have started to use internet sites
like YouTube and sound cloud to demo there music (new albums from artist the
support/manage/produce for) before or around the general release of the album.
1) the first example of this marketing technique is used by
Ultra Music, they released all the songs on "deadmau5's"new album
"> album title goes here <" was released on 24/09/11, and the
day after Ultra Records posted the whole album (Track by Track)
2) the second example is Tinie Tempah who posted on his you
tube channel a 22 minute video demoing 90 seconds of his new album around 2-3
week before the release of his album "Demonstrations"
3) my last example is that Deadmau5 uses sound cloud to demo
new sounds, beats and song to his fans, this means that they practically feed
him what his fans like, don't like and want to hear, then some of the track he
posts on sound cloud, he releases as tracks on his album
These 3 examples show how artist and company’s market there
music. 2 of the examples are the artist/company releasing the songs (or
sections of the song) on YouTube before or around the release date of the
album, This is marketing because this is the company/artist is allowing people
to listen the music to see if they like it and to see if they like it enough to
buy the album. The other example of
deadmau5 using Sound Cloud is marketing because he is sharing the making of his
songs and receiving feedback about what they like and how he’s music should sound.
Evidence to show that this marketing scheme works is in the
comments of the YouTube videos. For the Tinie Tempeh album video demoing all
the tracks, 70% of the comments said that they had pre-ordered or about the
pre-order the album.
Evidence to show that this marketing scheme works is in the
comments of the YouTube videos. For the Ultra Music and Deadmau5’s New Album
Videos, around 40% of the comments said that they were going to go out and buy
the album.
